Augmented reality in luxury – Luxury Memo special report

Published: July 13, 2020

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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How can beauty brands leverage an increasingly commercial Weibo?

Published: July 10, 2020

With the introduction of its Mini Shop, micro-blogging platform Weibo is no longer just a content platform, but a transactional one as well. How can beauty brands benefit from this change and adapt their Weibo strategies accordingly?

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Alternative materials – Luxury Memo special report

Published: June 26, 2020

Luxury has traditionally been associated with specific naturally derived materials such as leather and diamonds, but technology and changing attitudes are paving the way for manmade alternatives.

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