New York department store Bergdorf Goodman placed an eight-page spread for its new Christian Dior boutique among other luxury advertisements and editorial content in its spring collections print magazine that was mailed out to customers.
Barneys New York’s new warehouse sale site will expand the retailer’s customer pool and keep up its status among the target audience, experts say.
Today in luxury marketing – Christian Louboutin, YSL suit dismissed; Ex-Audi designer becomes first foreign president of Kia Motors; Luxury Cadillac brand hints at future of cars; Champagne loses fizz in Europe after tough year.
When a brand cannot or no longer wishes to respect the constraints of the chosen business model, whether for reasons external to the company or internal reasons, it is time to consider leaving luxury before it is too late.
Luxury conglomerate PPR is increasing its social media and Internet presence with a new Facebook page and Twitter account for its corporate foundation.
Christian Dior, Giorgio Armani, Balenciaga, Salvatore Ferragamo, Valentino, Tod’s, Cartier, Mercedes-Benz, Oscar de la Renta and Chanel are targeting the fashion-minded readers of the third issue of Fairchild Fashion Media’s Style.com/Print.
Today in luxury marketing – Jordi Constans takes the reins at Louis Vuitton; Christopher Kane denies Balenciaga role; Bartiromo: PPR CEO upbeat on luxury goods market; China’s “affluent” population to hit 280 million by 2020.
Estée Lauder and Lancôme are being lauded for their digital savvy in the beauty sector as the only two brands to receive a genius ranking on the L2 Think Tank Digital IQ Index: Beauty.
