State of luxury commerce – Luxury Memo special report
Commerce is in a continual state of upheaval with shifting consumer behavior and values paired with rapidly evolving technology keeping luxury retailers on their toes.
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State of luxury commerce – Luxury Memo special report
Commerce is in a continual state of upheaval with shifting consumer behavior and values paired with rapidly evolving technology keeping luxury retailers on their toes.
Chanel boasted most free publicity among luxury labels in March
French fashion house Chanel’s fall/winter 2017 fashion show alone gave the brand more than $7 million worth of earned media, as the space travel-themed spectacle got influencers posting.
Downside of Big Data: Why brands should diversify their social media advertising strategy
As social platforms work with millions of advertisers, mistakes in reporting or unforeseen scandals could certainly be costly and even damaging to reputation.
Estée Lauder streamlines beauty shopping through AR-enhanced browsing
Beauty marketer Estée Lauder is helping consumers visualize its cosmetics on their own faces through a personalized try-on experience.
Measuring mobile engagement and accelerating time to insight
Mobile marketing will continue to change as usage patterns evolve. One thing that will not change is the need for accurate and timely marketing performance measurement.
End of keywords. Enter visual search
Shopping for clothing, handbags, shoes and jewelry has moved online faster than retailers have been able to adapt to the change.
Instagram accounts for 92pc of brand social interactions: report
Instagram remains one of the most fertile grounds for brand engagement, but navigating algorithmic changes in its news feed will be one of their primary challenges in the new year, according to a new report from L2.
Social media is the link to consumers during red carpet season
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
Chaumet extends impact of house museum via interactive exhibit
French jeweler Chaumet is opening up its ephemeral museum to a larger audience with the introduction of a virtual gallery space.