Fashion brands display scope of products in November Vogue
Chanel, Valentino and Miu Miu feature new advertising campaigns in the November issue of Condé Nast’s Vogue to remain relevant and stand out among competing apparel and accessories brands.
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Zegna, Armani plug two lines in WSJ. magazine’s Men’s Style issue
Ermenegildo Zegna, Giorgio Armani and Saint Laurent are among the advertisers promoting men’s fall/winter collections in the “Men’s Style” issue of WSJ. magazine that targets affluent male readers.
Versace, Audemars Piguet, J. Mendel and Mercedes – News briefs
Today in luxury marketing – Versace to build Macau casino resort hotel with SJM Holdings; Audemars Piguet sues Tommy Hilfiger, Movado; The new J.Mendel boss; Dream cars take Mercedes Benz to top of luxury chart.
Prada teases new collection to all ages in star-heavy video
Italian fashion house Prada is teasing its new fall/winter menswear collection with a celebrity-filled video and campaign designed to lure consumers with levity and organic views of the pieces.
L’Oréal Luxe entrusts Firstborn to digitally engage consumers
L’Oréal Luxe is aiming to increase consumers’ connections to its brands by allowing digital agency Firstborn to marshal its marketing strategies as its new agency of record.
Chanel, Dolce & Gabbana eye entry-level consumers with June Vogue ads
Luxury advertisers are eyeing entry-level consumers by pushing eyewear and other summer items through advertisements in the June issue of Condé Nast’s Vogue.
W boosts ad pages by 29pc in May issue
Beauty marketers are fueling a boost in advertising pages in the May issue of Condé Nast’s W by 29 percent, or 21 pages, compared to the year-ago period.
Versace aims for younger, digital-savvy consumers with Versus rebrand
Italian fashion house Versace is aiming at urban, digitally-savvy consumers with the relaunch campaign for its Versus line.
YSL, J. Mendel, Bernard Arnault and Bugatti – News briefs
Today in luxury marketing – YSL to expand beauty offerings in China; J. Mendel’s Madison Avenue boutique moving a few blocks north; Bernard Arnault “drops bid to become Belgian”; Bugatti Veyron Grand Sport Vitesse sets world record for fastest open-top car.
How Le Bristol Paris found its place in the fashion world
Leading Hotels of the World’s Hotel Le Bristol Paris is finding its place in the fashion world by offering themed events and boosting foot traffic during Paris Fashion Week.