Mobile – Luxury Memo special report
Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products.
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Mobile – Luxury Memo special report
Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products.
Mobile – Luxury Memo special report
Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products.
Judith Leiber: Dusting off a luxury brand
To entice a new generation of Judith Leiber aficionados, Authentic Brands Group relaunched the brand in 2013 complete with a social media program designed to create brand awareness and establish a presence among a younger audience.
Tiffany, Sotheby’s wield interactive elements and see results
While many luxury marketers have chosen to sidestep the growing demand of digital, Tiffany & Co., Sotheby’s and XOJet are brands that have stayed on top by introducing interactive technology-focused efforts.
The evolution of fashion media
Publishers must grab attention in Instagram, Snapchat Discover or Twitter feeds to ensure their content is seen.
Dolce & Gabbana challenges consumers to pucker up
Italian fashion label Dolce & Gabbana is taking inspiration from its flirty Miss Sicily commercial for an influencer campaign that dares participants to test their lipcolor on a stranger.
Moda Operandi integrates remote checkout for seamless social commerce
Online retailer Moda Operandi is highlighting the synergy between social, fashion and technology with a payment solution for its shoppable Instagram feed.
Brands must sniff out customer intent prior to taking action, says Forrester analyst
NEW YORK – When it comes to customer service, brands should actively search through every aspect of the consumer journey looking for ways to make the process smoother, easier and more efficient.
State of luxury commerce – Luxury Memo special report
Commerce is in a continual state of upheaval with shifting consumer behavior and values paired with rapidly evolving technology keeping luxury retailers on their toes.