This summer’s back-to-school season was the most profitable ever, grossing almost $84 billion. The Generation Z demographic – consumers ages 21 and younger – likely played a major role in this success and retailers are taking note.
New rankings from NetBase assessed Gucci as the most-discussed luxury brand on social media, but Tiffany & Co. and Louis Vuitton elicit stronger feelings and Chanel sees greater passion.
Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products.
Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products.
Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products.
Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products.
To entice a new generation of Judith Leiber aficionados, Authentic Brands Group relaunched the brand in 2013 complete with a social media program designed to create brand awareness and establish a presence among a younger audience.
While many luxury marketers have chosen to sidestep the growing demand of digital, Tiffany & Co., Sotheby’s and XOJet are brands that have stayed on top by introducing interactive technology-focused efforts.
Publishers must grab attention in Instagram, Snapchat Discover or Twitter feeds to ensure their content is seen.
Italian fashion label Dolce & Gabbana is taking inspiration from its flirty Miss Sicily commercial for an influencer campaign that dares participants to test their lipcolor on a stranger.
