Around the world, a slew of iconic luxury and household brand names have stepped forward to transform and reinvent their marketing leadership. This significant shift in strategy portends a new approach to luxury marketing in 2018 — an approach that prioritizes long-term growth and brand vision over short-term sales.
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The modern consumer is so inundated with content and options that quantity is now taking a backseat to quality in how consumers make decisions.
For Mainland Chinese consumers, it really is what shopping is all about – they want to be taken on a journey, told a story. An impressive array of stores is no longer enough.
In the modern retail world, online and offline channels are continuously being blurred.
Nordstrom and John Hardy are among the new tenants opening their doors at Westfield Century City in Los Angeles following the shopping center’s extensive remodel.
Ecommerce giant Alibaba’s Tmall is helping U.S. labels make their entry into the Chinese market through a partnership with New York Fashion Week: The Shows.
Shopping center group Westfield Corporation is making it easier for consumers to travel to and from its malls through a nationwide partnership with Uber.
As digital technology and ecommerce continue to noticeably shake up the traditional global retail industry, shopping malls and department stores in China have been going through a period of quiet transformation.
