Luxury Daily, March 3, 2015 – Gucci shadows songwriting journey while beginning its own evolution
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Real-time retail will revolutionize shopping as we know it: report
Within the next two years, approximately 300 percent more retailers plan to deploy mobile point-of-sale tactics into in-store strategies, according to a new report from Boston Retail Partners.
Luxury brands cater to Chinese tourists for Lunar New Year celebrations
Lunar New Year is a prime holiday for gifting between Chinese consumers, and luxury brands are looking to be their choice with celebratory efforts.
Luxury Daily, February 11, 2015 – 63pc of consumers agree luxury tastes have evolved: survey
Luxury shoemakers reinterpret Cinderella’s glass slipper
Disney Consumer Products is letting luxury consumers have their own Cinderella moment with a line of glass slippers from nine shoe designers.
Le Bon Marché turns post-holiday slump into celebration
LVMH-owned department store Le Bon Marché is keeping up tradition by hosting a winter-themed event in-store.
Top 10 luxury brand mobile campaigns of 2014
Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.
Luxury Daily, December 24, 2014 – Top 5 brand holiday efforts of 2014
Top 10 luxury multichannel efforts of 2014
Increasingly, the lines between digital, physical and mobile are blurred to create imaginative and deep campaigns.
YSL fetes Paris fragrance’s 30th anniversary with special-edition bottles
French atelier Saint Laurent is reinterpreting its Paris fragrance bottle through a collaboration with glassblowers in Murano, Italy.