Dior hits New York’s streets to portray active fragrance
French couture house Christian Dior is painting a portrait of a “man in motion” to launch a sportier version of its Dior Homme scent.
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Luxury Daily, February 17, 2017 – Dior grants inside look at creative transition to highlight unchanging savoir faire
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Dior grants inside look at creative transition to highlight unchanging savoir faire
French couture house Christian Dior is taking consumers behind-the-scenes of its atelier, using documentary-style content to acquaint its community with its inner workings under newly installed creative director Maria Grazia Chiuri.
Dior, Karl Lagerfeld, Condé Nast and hotels – News briefs
Today in luxury marketing – Marking 70 years of Dior with a new strategic archive; Karl Lagerfeld is never satisfied; How Condé Nast learned to love tangling with Trump; Hoteliers comb the ranks of tech workers to gain an edge.
Dior continues Instagram diversification with children’s wear account
French fashion label Christian Dior is continuing to build out its Instagram portfolio with the launch of an account dedicated to its children’s wear.
Dior teases fragrance campaign in a move to excite consumers
French fashion house Christian Dior has released a trailer for its latest campaign that includes a dramatic dance performance, as more fashion brands become entertainment and art providers.
Dior serializes Bella Hadid-fronted beauty content to retain youth interest
French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.
Melania Trump, fashion designers, Dior and butlers – News briefs
Today in luxury marketing – Melania Trump turns to Ralph Lauren for inaugural week fashion options; Luxury fashion designers struggle to adapt to digital era; Dior CEO on Maria Grazia Chiuri’s debut; Rich Chinese, inspired by “Downton Abbey,” fuel demand for butlers.
Dior exemplifies how diverse social media accounts can benefit
French atelier Christian Dior is one of many luxury brands that are catering to niche audiences with separate social accounts for various departments, such as Dior’s new Instagram dedicated to menswear.
Town Residential, Manolo Blahnik, de Grisogono and Dior – Live news
Luxury Daily’s live news from Dec. 30 – Town Residential’s high-end dealings result in fruitful 2016; Saks, Manolo Blahnik dance in the street for retailer-exclusive style; De Grisogono to serialize 813-carat diamond’s path from rough stone to high-jewelry; Dior preps for 2016’s end with party-ready beauty tutorial.