Germany’s Mercedes-Benz is now the first to provide a luxury pickup truck, hoping to appeal to a wide range of affluent consumers by going beyond the traditional scope of the vehicle category’s owners.
Today in luxury marketing -Tomas Maier on stealth luxury and slow fashion; Mercedes-Benz starts luxury pickups for adventurers, rich dads; Hugo Boss CEO says wants to abandon luxury segment; Jack O’Connell to play Lee Alexander McQueen.
Luxury Daily’s live news updates from Oct. 12 – Peter Dundas exits Roberto Cavalli as company plans reorganization; Versus Versace courts Zayn’s global fanbase with collaborative collection; Mercedes-Benz teams with technical college on training program; Shiseido Americas hires LVMH Group exec to lead prestige group.
Mercedes-Benz USA is looking to ensure that dealerships have the technical talent they require through an educational partnership.
Today in luxury marketing – Even Chanel and Hermès susceptible to current climate; Ermenegildo Zegna Group buys majority stake in Bonotto; Trump’s new Washington hotel vandalized with spray-painted graffiti; Mercedes pads US luxury lead as incentives fail to boost BMW.
Today in luxury marketing – Japan’s luxury sector boosted by Chinese tourists; Barneys prepared to ride out storm at Perry Capital; Two LVMH employees detained in probe of security consultant; How Mercedes-AMG wraps drivers in sensual luxury.
German automaker Mercedes-Benz is seeking to increase its visibility in China by curating content specifically for Chinese messaging application WhatsApp.
German automaker Mercedes-Benz is further establishing its presence within the style community through the latest episode of its film series that showcases fashion in creative manners.
Luxury Daily’s live news from Aug. 26 – Prada anticipates turning point in 2016 after declining H1 revenue; Marc Jacobs launches MTV collection ahead of VMAs; Mercedes-Benz Stadium gets first look in Madden franchise game; Pirch hires from Luxottica Group for presidential position.
German automaker Mercedes-Benz’s namesake stadium in Atlanta is debuting in virtual form.
