British department store Fortnum & Mason is creating a tranquil retreat for consumers by opening a holistic spa for relaxation and rejuvenation as an addition to its new second floor beauty department.
With media company Condé Nast putting the weight of its 140 titles behind an ecommerce venture, it has the potential to alter the playing field for fashion and upscale retail.
Online retailer Mr Porter is catering to its consumers’ active hobbies with the opening of a new dedicated section for sports attire that mixes style with performance.
Condé Nast is launching an ecommerce business designed to reach global consumers, including its 300 million readers of titles such as Vogue and Vanity Fair.
What was once reserved as a children’s activity surrounding Easter, modified egg hunts for adult consumers are providing brands with an opportunity for consumer interaction surrounding the holiday.
Brands sought out different mediums, from traditional print to mobile integrated sensors, to communicate with consumers for an immersive experience.
