Prada traverses the fluid identities of La Femme et L’Homme in campaign film
Italian fashion house Prada has bottled its iconoclastic attitude for a binary fragrance for men and women.
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Richemont, J. Mendel, Mandarin Oriental and Land Rover – Live news
Luxury Daily’s live news from Sept. 14 – Richemont expects difficult luxury climate to persist in short-term; J. Mendel picks Instagram Story, film over runway show; Mandarin Oriental brings famous fans together in art piece; Land Rover taps child artists to hide vehicle in plain sight.
Top 5 brand moments from last week
Brands aimed for greater visibility by taking stunts to new heights or innovating search optimization.
Luxury Daily, September 8, 2016 – Influencer marketing brings relationship building into digital age
World’s leading luxury business publication September 8, 2016 Read more on luxurydaily.com | Subscribe Marketing Influencer marketing brings relationship building into digital age The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging. […]
Saks’ fall magalog sees special appearances from Halle Berry, Samuel L Jackson
Saks Fifth Avenue is blending magazine content into its catalog to further circumvent the fall of the time-honored marketing tool.
Luxury Daily, August 29, 2016 – Chanel touts youthful edge in Willow Smith-fronted eyewear spot
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Dior paints the town red to launch vibrant lip color
French couture house Christian Dior is making a connection between red lipstick and a playful-yet-sexy lifestyle in a feel-good film.
Will Olympic standouts land luxury endorsements to remain in consumers’ consciousness?
As the summer Olympic Games in Rio de Janeiro come to a close Aug. 21, it is likely that many of the event’s most-decorated athletes are in talks with brands for endorsement contracts.
Chanel, mega-brands dominate resale market as new sectors surge: report
Kering-owned Saint Laurent is the fastest growing brand on the resale market, according to online consignment marketplace The RealReal.
Top 5 brand moments from last week
Brands shared campaigns centered on consumers’ well-being, with some efforts taking a serious approach and others piling on the satire.