Loewe points to both past and future with latest ad campaign
Spanish leather goods brand Loewe is looking ahead with its recently unveiled advertising campaign.
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Versace, Ferragamo, Moncler and Peru – News briefs
Today in luxury marketing – Versace CEO touts ‘second phase’; Ferragamo CEO sees improved growth outlook in H2, upbeat on China; Big Moncler investor repeats long-term support after Carlyle sells; Luxury brands eye Peruvian market.
Luxury brands active on average of 2.2 Chinese social platforms: L2
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
Burberry, Louis Vuitton, Gucci make top 10 in L2 China study
Although luxury growth in China went from 21 percent in 2012 to 2 percent in 2013, L2’s latest China report asserts that the overall picture is rosier than this plunge suggests.
What effect will the latest Dolce and Gabbana sentencing have on the brand?
Designers Domenico Dolce and Stefano Gabbana have been found guilty of tax evasion by an Italian appeals court and sentenced to 18 months in jail.
Ssense provides link between shopping and music for brands
Online retailer Ssense has teamed up with London’s System magazine on an ongoing music video series that will stream on its Web site along with related content.
Saks promotes range of footwear with varied Vogue mobile effort
Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.
Duty Free Shopping invites travelers to Abu Dhabi for multi-sensory fragrance exhibit
LVMH-owned luxury travel retailer Duty Free Shopping Group is kicking off a series of global events with the inaugural Masters of Fragrance showcase in the capital city of the United Arab Emirates to celebrate the Middle Eastern region’s history of fragrance with a modern twist.
Fashion marketers push beauty lines for Tatler’s April issue Beauty Awards
Christian Dior and Dolce & Gabbana were among the fashion marketers promoting fragrance and beauty collections in the April edition of Tatler to lend support to the magazine’s annual Beauty Awards.
Beauty marketers turn to Instagram to stoke product awareness
As social media matures, marketers increasingly turn to each of the major platforms with distinct purposes in mind.