This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China’s luxury market.
French fashion house Louis Vuitton garnered $2 million in earned media value over five days after naming Virgil Abloh the new head of its menswear collections.
This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China’s luxury market.
French fashion label Balenciaga’s shoe designs helped boost its earned media value in February, according to data from Tribe Dynamics.
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
Social media has changed the way individuals interact with each other and gain information about the world, but some of the biggest names in fashion and technology are working to make social have an equally large impact on how consumers shop.
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Italian fashion label Gucci received the most digital earned media of any luxury label in January thanks to its collaboration with a well-known beauty blogger.
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Luxury brands are usually 30 percent to 40 percent cheaper abroad than inside China, so Chinese customers love shopping abroad. But they are the same group of shoppers, no matter where they go, and brands should be aware of this reality.
