Today in luxury marketing – Pharrell Williams adds handbag campaign to Chanel duties; Mercedes reclaims luxury car sales throne; No comment from Chloé on Clare rumors; The case against luxury gyms like SoulCycle.
Today in luxury marketing – Makeup sales expected to rise again in 2017; In 2017’s “new normal,” luxury brands will have to work a lot harder to sell their pricey goods; Stefano Gabbana reveals how he feels about dressing Melania Trump; Dr. Z wins back luxury lead from BMW with Mercedes makeover.
German automaker Mercedes-Benz has extended the naming rights partnership for Mercedes Benz Arena in Shanghai through 2025.
Luxury Daily’s live news from Dec. 27 – Boxing Day sales drew long lines in London; Temporary injunction against Oscar de la Renta designer removed; Rent the Runway’s total venture capital investment reaches $190M; Mercedes-Benz takes on lead sponsorship role for Laureus in UK.
Mercedes-Benz U.K. and its dealer partners are showing their support for Laureus Sport for Good one sale at a time.
German automaker Daimler’s Mercedes-Benz is now allowing consumers complete control over their vehicles without having to step foot outside of their homes through Google Home capability.
Today in luxury marketing – Estée Lauder’s annual shareholder meeting is a pampered affair; Tag Heuer bucks downturn, expands in China: CEO; Top travel agents reveal what’s hot in luxury travel for 2017; Mercedes-Benz poised to topple BMW as world’s luxury-car king.
Today in luxury marketing – Luxury isn’t dead—it just has a new name; The man who brought Paris to Dallas; When the strap is as recognizable as the watch; Mercedes-Benz all but locks down US luxury sales win for 2016.
Luxury Daily’s live news from Nov. 22 – Unsavory export results continue for Swiss watchmakers; Mercedes demonstrates off-road capabilities on roadless journey; Moncler puts outerwear to test in Zai ski capsule; Saks’ Nutcracker Sweet dresses holiday windows in candy couture.
Germany automaker Mercedes-Benz is showing that roads are not always a necessity after driving the width of the Scottish Highlands.
