Today in luxury marketing – Prada profits fall 23pc in first half; Why Jeremy Scott is having his best year ever; Maserati to arrive late to crowded luxury SUV party; Chinese luxury shoppers speak euro.
British fashion label Alexander McQueen has opened its first store in Paris, giving the brand a space to directly connect with consumers in the French capital.
U.S. jeweler David Yurman is strengthening its international media capabilities with the filling of a new senior vice president, global communications role.
Luxury Daily’s live news from July 21 – Dolce & Gabbana explores Portofino via Net-A-Porter capsule; Harrods increases bespoke output with home cinema seating display; Hennessy reworks family crest for limited-edition artist collaboration; Lanvin eyes aspirational consumers through fragrance offer.
With Father’s Day less than a week away, marketers are looking out for dad, rolling out special offers to ensure that he is not disappointed come June 21.
Luxury Daily live news from June 17 – Maserati, Zegna draft Carmelo Anthony for campaign; Peninsula Paris celebrates transatlantic flight history; Goyard enters Midwest within Neiman Marcus in Chicago; Holt Renfrew connects with Wild West in Calgary.
France’s Chanel is showing off its “radiant, vibrant, spirited” side with a new campaign effort for its Chance fragrance range.
More than 50 percent of consumers believe that three out of four targeted sales are irrelevant, and therefore a nuisance, according to a report by Boxever.
