Luxury Daily, March 31, 2021 – Labels amplify fashion week exposure with celebrity voices, digital content
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Sponsored influencer posts typically see higher engagement than traditional social media ads, making influencers a crucial component of successful digital strategies.
Digital processes continue to reshape the fashion industry, as brands turn to 3D technology to help modernize several areas, including design, marketing and sustainability.
While the massive work-from-home shift served as a short-term response to the COVID-19 pandemic, companies have begun adopting the trend as a permanent work style — impacting lifestyle preferences and habits for many consumers.
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Italian fashion label Valentino is leaning on interactive campaigns, including a new immersive virtual reality experience, to continue to engage with digital-first consumers.
Italian fashion label Fendi is celebrating the season of love with a feminine Valentine’s Day capsule collection.
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