Four Seasons Tokyo offers wedding planning advice via Pinterest
Four Seasons Hotel Tokyo at Marunouchi is making it easy for guests to plan their weddings with a Pinterest page that showcases ideas for every part of the celebration.
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Pinterest’s Promoted Pins aim high in 2015
Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with the expansion including new brand ad formats for more advanced targeting.
Pinterest narrows marketing funnel to allow for smooth consumer journey
NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.
Pinterest boards should be extension of merchandising, says Saks exec
NEW YORK – Marketers should think about Pinterest boards as extension of their merchandising to drive sales from the platform, according to panelists at Luxury Interactive 2014 on Oct. 15.
Out with traditional social, in with Instagram, Pinterest
NEW YORK – Pinterest and Instagram are quickly becoming the key social platforms for marketers, according to two executives from Piqora at Luxury Interactive 2014 on Oct. 14.
Ferragamo brings Fiamma handbag on world tour through Pinterest
Italian leather goods brand Salvatore Ferragamo is expanding its Fiamma campaign through a summer holiday Pinterest campaign.
Ralph Lauren Home develops voice through separate Pinterest account
Lifestyle brand Ralph Lauren is putting a focus on its home furnishings line with a new separate Pinterest account.
Louis Vuitton outsources Father’s Day push to consumers via Pinterest
French fashion house Louis Vuitton is encouraging its Twitter followers to pin their favorite Father’s Day gift items as a way to outsource advertising to promote products.
Pinterest weaves social sharing, cataloging for jewelry brand exposure
Unlike Instagram, social networking and imagery-based inspiration board tool Pinterest allows consumers to browse a wide array of products and includes the option to seamlessly connect to a brand’s Web site where items can be explored further, potentially leading to a purchase.
Versace gauges consumer response to new watch collection via Pinterest
Italian fashion label Versace is introducing a new collection of women’s wrist watches through a dedicated Pinterest board to expand awareness for its entire range of timepieces.