Today in luxury marketing – Brad Pitt announced as the new face of Chanel No. 5; Is the Met Ball becoming fashion’s biggest PR platform?; Catering to the self-expressive Chinese consumer; The worthless battle between direct response and branding.
Having shaped history across the board, leaders at Balmain, Chloé, Fendi and Patou take a look at the late creative director’s impact in honor of this year’s Met Gala theme.
Luxury Daily’s live news: Coty, Gucci mark industry first with 100pc carbon-captured alcohol perfume release; The Tiffany & Co. Foundation surpasses $100M grantmaking mark; Bugatti, Asprey Studio back limited-edition metal egg collection with blockchain technology; Equinox Hotels, Valentino partner for $12K ‘Pre-Met Gala’ spa experience.
Luxury Daily’s live news: Coty, Gucci mark industry first with 100pc carbon-captured alcohol perfume release; The Tiffany & Co. Foundation surpasses $100M grantmaking mark; Bugatti, Asprey Studio back limited-edition metal egg collection with blockchain technology; Equinox Hotels, Valentino partner for $12K ‘Pre-Met Gala’ spa experience.
Luxury Daily’s live news: The Macallan releases tribute whiskey to beloved spy character James Bond; Karl Lagerfeld’s enduring legacy to be honored at 2023 Met Gala; Chopard gets zoological with latest watch collection; EBay, Heron Preston debut inaugural streetwear drop.
Luxury Daily’s live news: The Macallan releases tribute whiskey to beloved spy character James Bond; Karl Lagerfeld’s enduring legacy to be honored at 2023 Met Gala; Chopard gets zoological with latest watch collection; EBay, Heron Preston debut inaugural streetwear drop.
Luxury Daily’s live news from Nov. 29 – Prada to host 2020 resort collection alongside Met Gala; Rosewood fosters talent with new culture officer; Cunard serves customers complimentary upgrades; Jet Linx extends benefits with new partnerships; Jean Paul Gaultier employs mischievous elves for playful holiday activities; Lane Crawford hopes to make holiday shopping more responsible.
Luxury Daily’s live news from Nov. 29 – Prada to host 2020 resort collection alongside Met Gala; Rosewood fosters talent with new culture officer; Cunard serves customers complimentary upgrades; Jet Linx extends benefits with new partnerships; Jean Paul Gaultier employs mischievous elves for playful holiday activities; Lane Crawford hopes to make holiday shopping more responsible.
Luxury Daily’s live news from May 8 – Farfetch debuts first hard luxury hubs for jewelry and watches; Rolls-Royce shows final preview of Cullinan before full reveal; Balmain auctions off Met Gala designs for (RED)’s Global Fund; Jaguar launches zero-emission airport chauffeur service with all-electric vehicles; Marc Jacobs celebrates fragrance launch with family-friendly Santa Monica Pier takeover; How Matouk used data to drive major ROI increase.
Luxury Daily’s live news from May 8 – Farfetch debuts first hard luxury hubs for jewelry and watches; Rolls-Royce shows final preview of Cullinan before full reveal; Balmain auctions off Met Gala designs for (RED)’s Global Fund; Jaguar launches zero-emission airport chauffeur service with all-electric vehicles; Marc Jacobs celebrates fragrance launch with family-friendly Santa Monica Pier takeover; How Matouk used data to drive major ROI increase.
