Christian Louboutin accents its signature red in moto-glam film
French footwear and accessories label Christian Louboutin is hitting the pavement with a cast of red-sole clad enfants terribles.
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Cartier prompts wheel spin to unlock wish and matching amulet
Richemont-owned jeweler Cartier is fulfilling its consumers’ desires with a campaign promising to unlock their wishes.
Chanel illuminates natural beauty secrets through model tutorial
French fashion house Chanel is teaching consumers how to achieve makeup mastery with the help of supermodel Gisele Bündchen.
Belstaff takes flight with Liv Tyler to salute fearless spirit
British apparel and accessories label Belstaff is lifting awareness for its adventurous DNA by following in the footsteps of fearless and famous client Amelia Earhart.
Dior weaves codes and trends together in digital nail polish promotion
French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.
Burberry aims for brand cohesion with beauty video
British apparel brand Burberry is presenting the full look of its ongoing spring/summer 2014 collection campaign with a social video that marries the marketer’s fashions, runway show and cosmetics to create a well-rounded image.
Valentino pushes new shoe collection in whimsical video
Italian label Valentino is pushing the new Tan-go shoe collection in a “The Wizard of Oz”-themed video featuring its sparkling red heels.
Is promoting diversity in fashion ads a mistake in China?
Fashion’s culture wars are dividing Chinese millennials. In June, a series of fashion and beauty moves, including a Calvin Klein pride campaign featuring the black trans model Jari Jones and the decision by some top beauty groups to take their skin-whitening products off the market in China, polarized opinions across the country’s social media landscape.
Home furnishings – Luxury Memo special report
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.
Home furnishings – Luxury Memo special report
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.