Direct-to-consumer takes hold of NYFW 2016: L2
Social media continues to be pervasive for New York Fashion Week, with numerous brands employing social for direct-to-consumer selling, according to L2.
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Checkout process, in-store still not optimized for mobile consumers: L2
As mobile’s eclipse of desktop intensifies, some brands remain stuck behind the curve, according to an L2 report.
WeChat offers underused direct-marketing possibilities for brands: L2
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
TripAdvisor, regional search prime opportunities for hotels: L2
Affiliate sites and online travel agencies have kicked brands out of first-page search results, according to a new report by L2.
Watchmaker ecommerce lags, despite high-price fears being dismissed: L2
After much hesitation, watch and jewelry brands have begun to embrace digital selling channels as a potential solution to the global turndown their industry has recently faced, per a new report from L2.
Luxury Daily, April 28, 2016 – Luxury brands ease into cool “new kid” Snapchat: L2
Luxury brands ease into cool “new kid” Snapchat: L2
Instagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure if the platform is right for them, according to a new report from L2.
Luxury Daily, April 18, 2016 – Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2
Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2
Since L2 last assessed the watches and jewelry sector, luxury brands have begun to embrace various SEO/SEM strategies on the category level, having been virtually invisible on Google search results in the past.
Strong digital presence is primary tool in regaining margins: L2
Online travel agency Priceline and home-sharing service Airbnb have higher valuations than any hotel chain, according to a new report by L2.