Media/publishing sector’s top 10 headlines of 2019
Diversifying their offerings, publishers looked beyond the page this year with initiatives ranging from digital video to workshops.
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Brand ambassador covers blur lines between editorial, ads
While film stars have overtaken models as the most frequent magazine cover stars for some time, fashion glossies are increasingly serving as platforms for actresses’ brand partnerships as well.
Vogue anticipates growing fashion markets with new edition
Media group Condé Nast International is advancing its iconic fashion brand into a new region whose appetite for style creates a stable environment.
Counterfeiting and IP – Luxury Memo special report
Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.
Counterfeiting and IP – Luxury Memo special report
Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.
Counterfeiting and IP – Luxury Memo special report
Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.
Counterfeiting and IP – Luxury Memo special report
Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.
Elle Décor shifts toward ecommerce with shopping and designer directory
Shelter publication Elle Décor is introducing two new services to its digital presence with Elle Décor Shopping and Elle Décor Designer Directory, signaling a shift toward a hybrid media-commerce model.
Connection between offline, online will have major role in holiday shopping
Luxury retailers need to support in-store experiences with full-bodied online strategies more so than ever now that shoppers are taking their time in the decision-making process for the upcoming holiday season.
Look Good Feel Better hosts inaugural auction with help from luxury players
Dior and Christian Louboutin are among the luxury brands donating exclusive experiences for a Look Good Feel Better fundraiser.