Burberry book dresses British history in signature check
British fashion house Burberry has called on luxury publishing house Assouline to showcase its history in 252 pages.
British fashion house Burberry has called on luxury publishing house Assouline to showcase its history in 252 pages.
In a world where cultural capital drives desirability and creates brand equity, focusing wholly on the Burberry’s Britishness will not be enough.
Luxury fashion brands, with maybe Louis Vuitton as an exception, are turning away from relying on celebrity creative directors to drive brand awareness and shift the focus back to the houses themselves.
The brand is opting to highlight those emblems that are “unmistakably Burberry,” an ethos central to a new global revamp unveiled via a fresh campaign and collection.
Your Message Subject or Title
The iconic Burberry Check covers a South African countryside as both an homage to heritage and a tool with regenerative agricultural capabilities, in a branded effort that also ensures the planet’s future.
Chanel shares posts at 6 p.m., when most people finish their work day, Hermès does it at 9 p.m., free time after dinner.
Gardens, increased facilities, curated services and an enhanced selection of retail options are all projects completed for the expansion.
Luxury Daily’s live news: Burberry enlists singers Shakira, Burna Boy in new holiday campaign; Online retailer MyTheresa names new program for rising Chinese designers; Milanese jeweler Pomellato partners with Costanzo and Rizzetto to uphold ‘Italian Genius’; Tiffany Atrium continues support to Black college and varsity students in arts; Luxury Daily invites you to participate in the State of the Luxury Market Survey 2023.
Luxury Daily’s live news: Burberry enlists singers Shakira, Burna Boy in new holiday campaign; Online retailer MyTheresa names new program for rising Chinese designers; Milanese jeweler Pomellato partners with Costanzo and Rizzetto to uphold ‘Italian Genius’; Tiffany Atrium continues support to Black college and varsity students in arts; Luxury Daily invites you to participate in the State of the Luxury Market Survey 2023.