Leading luxury brand Dolce & Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network.
Luxury automaker BMW launched a campaign promoting its first X6 Sports Activity Coupe, using mobile as part of a multichannel effort to build a relationship with consumers.
Salon City, a lifestyle title with a Hollywood spin, is using Broadcaster Media’s Smarts platform for the creation and distribution of media-rich, context-specific ads to mobile consumers.
German luxury automaker BMW’s mobile advertising campaign for the new BMW 1 Series Coupe resulted in a 67 percent increase in traffic to the brand’s WAP site for Britain.
When Jaguar Cars tapped interactive agency Global Beach for a campaign to promote the XF model, the automaker never even imagined the results that the mobile channel would bring.
Conde Nast Publications’ Vogue magazine is using JuiceCastor’s mobile video search service to enable consumers to watch Shopvogue.tv fashion videos on mobile.
Cataloger and online retailer Wine Enthusiast has selected SnapTell’s Snap.Send.Get offering to give extra legs to its print advertisements in The Wall Street Journal.
Forbes.com is extending its mobile presence with a new application for the Palm Pre.
Forbes.com launched the Forbes.com Mobile Reader for BlackBerry
Elsewhere in luxury:
