BMW creates buzz for new Z4 Roadster with iPhone game
Luxury automaker BMW turned to mobile to launch its new BMW Z4 Roadster.
Luxury automaker BMW turned to mobile to launch its new BMW Z4 Roadster.
Conde Nast Traveler, one of the leading travel magazines nationwide, tapped Acuity Mobile Inc. to help launch a mobile Web site featuring a tipping guide.
Carmaker Porsche used mobile as part of a bigger, multichannel campaign to promote its luxury vehicles as affordable.
BMW Mini’s financial arm has launched “Mini Liquid Assets,” a mobile game available for download at no charge from the iTunes App store.
Forbes.com has redesigned its story pages, the Forbes.com Video Network, stock quotes and executive tear sheets.
Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Preppy apparel retailer Polo Ralph Lauren Corp. has made mobile fashionable with the launch of an Apple iPhone app that lets users experience the glamour of the Ralph Lauren Collection.
BMW is running a mobile campaign on the Nokia Media Network to promote some of its popular luxury vehicles to consumers in Spain.
Luxury retailer Chanel has made a move into mobile with the launch of an iPhone application.
Automobile manufacturer Audi of America has launched a mobile application for the iPhone to introduce its new Audi A4 luxury sports car.