BMW creates buzz for new Z4 Roadster with iPhone game
Luxury automaker BMW turned to mobile to launch its new BMW Z4 Roadster.
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Conde Nast Traveler debuts Verizon Wireless-sponsored WAP site
Conde Nast Traveler, one of the leading travel magazines nationwide, tapped Acuity Mobile Inc. to help launch a mobile Web site featuring a tipping guide.
Porsche mobile effort outperforms online display ads
Carmaker Porsche used mobile as part of a bigger, multichannel campaign to promote its luxury vehicles as affordable.
BMW’s Mini launches iPhone game
BMW Mini’s financial arm has launched “Mini Liquid Assets,” a mobile game available for download at no charge from the iTunes App store.
Forbes Video Network goes mobile
Forbes.com has redesigned its story pages, the Forbes.com Video Network, stock quotes and executive tear sheets.
Fashion brand Stella McCartney enters mobile with holiday campaign
Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Polo Ralph Lauren brings on the glamour with iPhone app
Preppy apparel retailer Polo Ralph Lauren Corp. has made mobile fashionable with the launch of an Apple iPhone app that lets users experience the glamour of the Ralph Lauren Collection.
BMW runs mobile banners on Nokia Media Network
BMW is running a mobile campaign on the Nokia Media Network to promote some of its popular luxury vehicles to consumers in Spain.
Chanel goes mobile
Luxury retailer Chanel has made a move into mobile with the launch of an iPhone application.
Audi lets consumers take test drive on mobile
Automobile manufacturer Audi of America has launched a mobile application for the iPhone to introduce its new Audi A4 luxury sports car.