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Christian Dior makes fashion statement with mobile marketing
Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
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We invite you to reach out to our editors and reporters with story ideas, tips and opinion pieces. Our subscription team and advertising and webinar/events sponsorship sales staff are also ready to help you meet your subscription and marketing goals. ADDRESS Luxury Daily 590 Madison Avenue, 21st Floor New York, NY 10022 News: editor@luxurydaily.com EDITORIAL […]
Porsche races into mobile world with iPhone app
As part of its continuing presence on mobile, Porsche has recently launched an iPhone application that gets down to the essence of its first four-door sports car, the Panamera
Jaguar mobile campaign to drive foot traffic to dealerships
Automaker Jaguar Cars Ltd. is running a multichannel marketing campaign to drive traffic to its mobile sites and get consumers to opt in to its SMS database.
Forbes.com brings Intelligent Investing to iPhone users
Forbes.com announced a new Intelligent Investing application is available on the Apple App Store.
Audi of America uses mobile to reach new consumers
Carmaker Audi of America has launched an iPhone application geared toward reaching a new demographic of consumers.
BMW Germany uses MMS to drive tire sales
A BMW Germany mobile campaign deployed to sell more winter tires is said to have achieved a 30 percent conversion rate.