Gucci enters mobile commerce arena with one-of-a-kind app
Renowned Italian fashion brand Gucci has made its debut on mobile, letting consumers view and buy limited addition products right from the palm of their hands.
Renowned Italian fashion brand Gucci has made its debut on mobile, letting consumers view and buy limited addition products right from the palm of their hands.
Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.
Lexus has launched a one-month long campaign within the MSNBC.com iPhone application, letting consumers interact and engage with the automaker’s HS Hybrid car model.
Bloomingdale’s is using mobile for its fall fashion campaign – Lights, Camera, Fashion – adding an element of interactivity to engage with customers in a new way.
Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads
New York-based jewelry designer Anna Sheffield is using mobile commerce for additional conversion and as a new sales vehicle.
Iconic jewelry brand Tiffany & Co. used mobile to promote its new product line to female consumers in their 30s who use iPhone or BlackBerry smartphones.
Rachel Roy, a division of Jones Apparel Group, has partnered with Vogue magazine for a special iPhone initiative to celebrate the launch of several new Rachel Roy projects.
Jaguar is promoting its XF car model with mobile banner ads within ESPN’s Fantasy Football 2009 Draft Kit iPhone application.
Luxury fashion brand Dolce & Gabbana is using mobile as a direct communication channel between the company and its customers.