Gucci enters mobile commerce arena with one-of-a-kind app
Renowned Italian fashion brand Gucci has made its debut on mobile, letting consumers view and buy limited addition products right from the palm of their hands.
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Submissions invited for new Classic Guide to Luxury Daily
Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.
Lexus rich-media ads within MSNBC iPhone app to drive interaction
Lexus has launched a one-month long campaign within the MSNBC.com iPhone application, letting consumers interact and engage with the automaker’s HS Hybrid car model.
Bloomingdale’s fall fashion campaign taps mobile to engage customers in-store
Bloomingdale’s is using mobile for its fall fashion campaign – Lights, Camera, Fashion – adding an element of interactivity to engage with customers in a new way.
Lexus mobile ad campaign achieves double-digit CTR
Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads
Jewelry mogul Anna Sheffield launches mobile commerce app to drive sales
New York-based jewelry designer Anna Sheffield is using mobile commerce for additional conversion and as a new sales vehicle.
Tiffany & Co. targets luxurious ladies via smartphones
Iconic jewelry brand Tiffany & Co. used mobile to promote its new product line to female consumers in their 30s who use iPhone or BlackBerry smartphones.
Vogue, Rachel Roy turn to mobile to let consumers shop, watch, win
Rachel Roy, a division of Jones Apparel Group, has partnered with Vogue magazine for a special iPhone initiative to celebrate the launch of several new Rachel Roy projects.
Jaguar debuts mobile ad campaign in new ESPN app
Jaguar is promoting its XF car model with mobile banner ads within ESPN’s Fantasy Football 2009 Draft Kit iPhone application.
Dolce & Gabbana dresses marketing strategy with mobile
Luxury fashion brand Dolce & Gabbana is using mobile as a direct communication channel between the company and its customers.