Bergdorf Goodman enters mobile commerce
Retail giant Bergdorf Goodman has launched an exclusive shopping application geared towards its fashionable customers who want the latest in shoe styles.
Retail giant Bergdorf Goodman has launched an exclusive shopping application geared towards its fashionable customers who want the latest in shoe styles.
Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
Luxury sports watchmaker Linde Werdelin tapped digital agency Jigsaw to design, build and deliver a branded Ski Guide application for the iPhone and iPod touch.
Luxury automaker Mercedes-Benz is sponsoring the new Motor Trend application for the iPhone and iPod touch to promote the launch of its new 2010 E-Class models.
Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.
Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
See how Teichman Fine Jewelers was able to build an SMS database of names for future marketing.
BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.
Verragio has turned to mobile as an additional channel to help drive sales of its designer engagement and wedding rings.
Glassware maker Waterford Crystal has launched the Clink-Clink iPhone application as part of a rebranding strategy to be relevant to today’s younger consumers.