Mercedes-Benz targets AutoTrader shoppers with mobile ad campaign
Luxury automaker Mercedes-Benz is sponsoring automotive marketplace AutoTrader.com’s new mobile Web site to influence affluent consumers’ purchase decisions.
Luxury automaker Mercedes-Benz is sponsoring automotive marketplace AutoTrader.com’s new mobile Web site to influence affluent consumers’ purchase decisions.
Rogers & Hollands Jewelers has tracked $18,000 in business directly back to its mobile club efforts, in just four months.
Mercedes-Benz Financial has received approximately $2.5 million in payments from customers via their mobile devices since launching its iPhone application last October.
Fashion magazine Vogue has created an iPhone application that pairs products from advertisers such as Valentino and Gucci with style items from consumers’ own personal collections.
Luxury retailer Gilt Groupe is encouraging downloads of its new commerce-enabled iPad application by giving a $10 credit to the first 10,000 consumers who register for membership through it.
After the Cars.com iPhone application saw more than 200,000 downloads in its first month, Lexus signed on to sponsor the new offering.
Fashion designer Diane von Furstenberg has entered the mobile arena with an iPhone application that promises a transactional and rich-media experience similar to its wired Web presence.
Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.
Mercedes-Benz Financial has expanded its personalized and convenient account management features to all of its customers using smartphones like iPhone, BlackBerry and other mobile devices with Internet capabilities
See how Jacksonville, FL-based Columbia College used SMS to generate leads from traditional media.