NEW YORK – With the generation of luxury shoppers changing, new media such as mobile and social are becoming increasingly important for the brands in this space, according to a panel at the Luxury Interactive 2010 Conference.
NEW YORK – The time has come for luxury brands to get into the mobile space, according to a workshop at the Luxury Interactive 2010 Conference.
NEW YORK – A Kenneth Cole executive revealed that 1.5 percent of the company’s revenue is coming from mobile at the Luxury Interactive 2010 Conference.
Luxury jeweler Tiffany & Co. has debuted an iPhone application that merges mobile and interactive shopping for consumers who are looking to select an engagement ring.
The luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more.
Ferrari Maserati of Seattle is looking to make waves with a promotional mobile application showcasing the Ferrari and Maserati brands.
Luxury brand Chanel is promoting its new J12 Marine Series of watches through The New York Times’ Editors’ Choice iPad application.
Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.
Jimmy Choo has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
