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Swarovski supports American Cancer Society via cause marketing
Swarovski Elements auctioned off 22 little black dresses this week for its “22 Ways to Say Black” initiative benefiting the American Cancer Society.
Gucci links fashion and art with The Recording Academy
Gucci has announced its three year collaboration with The Recording Academy, best known for the Grammy Awards.
BMW uses iPad app to drive interest among auto enthusiasts
Premium automaker BMW has extended its branded magazine to the iPad platform to engage car buffs in the mobile space.
Saks Fifth Avenue drives consumers in-store via location-based promotions
Saks Fifth Avenue is driving consumers in-store via an offer for Nars lipstick after checking into participating locations on Foursquare.
Diane von Furstenberg, MarkMonitor, Coach and Harrison Group – News briefs
Today in luxury marketing – Diane Von Furstenberg’s charitable tote; Criminals lure consumers seeking luxury goods to illegitimate sites.
Luxury Daily, Sept. 20, 2010 – Giorgio Armani Beauty attracts brand engagement via iPhone app
Giorgio Armani Beauty attracts brand engagement via iPhone app
Giorgio Armani Beauty is targeting iPhone users with a new application promoting its Acqua di Gioia fragrance.
Louis Vuitton ranked top global luxury brand of 2010: Interbrand
Designer Louis Vuitton is the world’s most valuable luxury brand, worth nearly $22 billion in 2010, according to Interbrand.
Visa woos affluent cardholders via enhanced travel rewards program
Visa is expanding the scope of its Luxury Hotel Collection that offers travel benefits to its Visa Signature, Infinite and Platinum rewards program members.