Published: September 27, 2010
Belvedere Vodka has started a search for its next global brand ambassador who will be responsible for traveling around the world to educate bartenders on how to best enjoy the vodka and make innovative cocktails.
Published: September 27, 2010
To drive Web site traffic and market to a high-end audience, online luxury handbags and accessories consignor Ann’s Fabulous Finds has announced its Louis Vuitton handbag giveaway.
Published: September 27, 2010
Wedding Dresses magazine is refashioning its Web site and plans to publish digital issues come 2011 to celebrate its 20th anniversary.
Published: September 27, 2010
High-end childrenswear retailer Tuesday’s Child Boutique has launched its ecommerce Web site to engage consumers, increase brand awareness and ultimately drive sales.
Published: September 24, 2010
Published: September 24, 2010
High-end retailers have continued to ignore social media such as Facebook’s Like functionality in spite of mounting evidence of its effectiveness.
Published: September 24, 2010
Advertisers who retarget their ads to consumers based on prior visits to their Web site achieve a 1,046 percent boost in searches for the brand, per comScore.
Published: September 24, 2010
Grand Marnier has released its La View Grand Marnier Grand Mix iPhone application to increase consumer engagement and brand awareness.
Published: September 24, 2010
Actress Julia Roberts is set to sign a new deal with luxury brand Lancome, pushing her contract up from a rumored $20 million to $50 million.
Published: September 24, 2010
Calvin Klein is running click-to-shop ads promoting its various lines within the September issue of Interview magazine’s iPad application.