Recession-proof luxury consumers to spend more during holidays
Luxury consumers are expected to open their wallets and buck projections of meager spending growth this holiday season.
Luxury consumers are expected to open their wallets and buck projections of meager spending growth this holiday season.
Fairmont Miramar Hotel & Bungalows is teaming up with Off & Away to auction off ten Signature Bungalows as part of its 10/10/10 promotion.
BMW is reaching out to affluent African Americans via a year-long partnership with Uptown Magazine that includes events and advertisements across print and digital channels.
Eve’s apple is promoting the launch of its ecommerce site with a $5,000 shopping spree giveaway.
Today in luxury marketing – Burberry misses out on London rally as takeover talk cools; Toyota to offer lexus rebates to spur brand’s U.S. sales.
Neiman Marcus may be using its annual Christmas Book catalog to forecast consumer demand and streamline inventory management during the holiday shopping season.
A comScore study highlights the importance of sound strategy and strong creative elements in driving effective execution for luxury brands’ television and digital advertising campaigns.
Privacy advocates are lambasting the guidelines laid out earlier this week instituting consumer controls over online behavioral targeting practices.
Mercedes-Benz Financial is enhancing its dealership experience with the addition of iPads into its point-of-sale system.