Mobile devices key to luxury brand sales experience: study
Mobile devices play a key role in luxury brand client experience, according to a study released by the Luxury Institute.
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Lexus highlights brand innovation via multichannel campaign
Lexus has released a multichannel ad campaign to highlight the world’s most advanced driving simulator that lets the brand’s engineers create safer driving technology.
Online advertising records largest first-half revenue ever
The online advertising industry brought in $12.1 billion in revenue between January and June – the best first-half total ever, according to the Interactive Advertising Bureau.
Luxury advertisers face higher cost-per-click in Q4: study
Because luxury marketers are experiencing a recovery in demand and advertising more, their search engine marketing cost-per-click is expected to increase in the fourth quarter.
Versace, Prada and ecommerce – News briefs
Today in luxury marketing – Versace lifts 2010 forecasts as nine-month sales rise; Prada listing shows Hong Kong is height of fashion.
How mobile has given rise to the omnipresent customer
It was just about 12 years ago when retailers realized that the Internet could serve as a new frontier for additional revenue.
Tory Burch encourages mobile shopping via free shipping offer
Designer Tory Burch is targeting high-end consumers via a mobile optimized site that offers free standard shipping on mobile orders until mid-October.
Social media marketing is crucial to driving luxury sales
Word-of-mouth is a powerful driver of luxury purchases because shoppers trust their friends, family and even strangers online to give them recommendations far more than they trust advertising messages.
Behavioral data is key to delivering personalized offers in luxury retail: study
There is a growing realization that the best way to know what consumers want from a retailer is to enable ways for them to speak with the company directly, rather than trying to guess based on past purchase history.
Maserati raffles off 2011 GranTourismo Convertible to support scholarships
Many new, vintage and rare Maserati sports cars led New York’s 66th annual Columbus Day Parade on Fifth Avenue.