Luxury car brands outperforming auto industry in 2010: study
The luxury automotive sector has outperformed the industry at large in 2010 as Audi, Porsche and Mercedes-Benz all increased sales by more than 20 percent year-over-year.
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Lexus, BMW and luxury real estate – News briefs
Today in luxury marketing – Lexus, BMW and other luxury brands see sales soar; Five luxury vehicles with plummeting prices.
Using personas for better mobile campaigns
Personas have become a cornerstone of effective digital programs. Yet, as a steady stream of new marketing mediums such as mobile bubble to the surface, our use of personas has not changed.
LVMH defies sluggish economy to grow 19pc in first 9 months
LVMH’s revenue is up 19 percent this year, putting the company’s overall take for the first nine months of 2010 at close to $20 billion.
Luxury Daily, Oct. 15, 2010 – LVMH defies sluggish economy to grow 19pc in first 9 months
Harrods highlights most expensive gifts in 2010 holiday catalog
London retailer Harrods is upping the ante by pushing its most expensive gift items at the front of its 2010 Hampers and Gifts catalog despite waning British consumer confidence.
Audi collects mobile, email data via interactive video initiative
Audi is bolstering its database of mobile and email information by offering $100 off a special driving workshop to consumers who opt-in via a new interactive video initiative.
Consumers on budget still buy luxury beauty goods: study
Consumers see beauty goods as necessary to maintaining their lifestyle and show willingness to shell out extra money for products offered by high-end brands.
Mercedes-Benz marks 125th anniversary by supporting Hurricane Katrina relief efforts
Mercedes-Benz USA executives and dealers met in New Orleans to celebrate the luxury automaker’s 125th anniversary by planting 125 trees in New Orleans City Park.
Barneys, Porsche, BMW and Vogue – News briefs
Today in luxury marketing – Luxury retailer Barneys Co-Op grows in Brooklyn; Porsche motors back; BMW setting up for U.S. luxury car market recovery.