Moët & Chandon takes a swing at sports, charity with US Open partnership
Champagne brand Moët & Chandon will be furthering its connection with high-end sporting competitions through a sponsorship of this year’s US Open in New York.
Champagne brand Moët & Chandon will be furthering its connection with high-end sporting competitions through a sponsorship of this year’s US Open in New York.
Retail and fashion brands have the most to gain from Tumblr accounts due to the platform’s creative capabilities.
Today in luxury marketing – Mercedes-Benz likely to beat BMW as top luxury brand; Double vision: luxury fashion by the Olsen twins.
Mobile apps are becoming so commonplace that brands are being evaluated by consumers based on whether they have an app and how good or bad it is.
German automaker Mercedes-Benz has partnered with American Express for two new credit cards aimed at retaining current customers and rewarding new auto buyers.
The demand and high prices of gold is not a short-term trend driven by transient markets, but a constant in the luxury industry that marketers will have to work with to attract and keep customers.
Luxury brands can significantly increase their CRM and deepen customer relationships by enabling employees to use mobile devices and applications in-store.
Radio’s mass appeal and wide audience still makes it an effective medium for luxury marketers, particularly high-end automakers.
Major luxury marketers such as Giorgio Armani, Louis Vuitton, Chanel, Christian Dior, Dolce & Gabbana, Hermes, Saks Fifth Avenue, Marc Jacobs and Yves Saint Laurent have taken considerable real estate in W magazine’s September fashion issue.