Mobile path to purchase enters marketing lexicon
Just three years ago no one had uttered the term “mobile path to purchase.” Today, those words have the ring of either opportunity or risk, depending on the individual and his or her view of change.
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Expert disagrees with Versace chairman’s model for luxury
A noted luxury analyst disagreed with a theory espoused by Santo Versace, chairman of Gianni Versace Group, about the three-tier approach to luxury marketing.
Luxury Daily, Oct. 20, 2010 – Expert disagrees with Versace chairmans model for luxury
Neiman Marcus shakes up holiday shopping with iPhone app
Department store chain Neiman Marcus is pushing its holiday offerings to consumers on the iPhone through a new commerce-enabled mobile application.
Luxury brands not using online video effectively: Forrester
Luxury marketers are missing valuable opportunities by failing to promote their brands vigorously through the rich-media canvas of online video, according to Forrester Research.
Swarovski opens brand ambassador search to Facebook via contest
Swarovski is raising the profile of the search for its next brand ambassador via a film contest promoted on the fine jewelry maker’s Facebook fan page.
Porsche to promote Motor Trend award heavily online
German automaker Porsche plans to promote its Cayenne SUV’s victory as Motor Trend’s 2011 Sports/Utility of the Year heavily via online advertising efforts.
Gilt Groupe, Gucci and luxury mobile apps – News briefs
Today in luxury marketing – Gilt Groupe’s founder shares her secrets;The Gucci ads Jennifer Lopez shot with her kids are said to be imminent; Luxury apps go upmarket.
Luxury Daily, Oct. 19, 2010 – Luxury sector sales rebound to historic high of 2007: Bain
Luxury sector sales rebound to historic high of 2007: Bain
The luxury sector has rebounded almost completely from the global recession and is recording near-record sales revenues in 2010, according to Bain & Co.