Mobile path to purchase enters marketing lexicon
Just three years ago no one had uttered the term “mobile path to purchase.” Today, those words have the ring of either opportunity or risk, depending on the individual and his or her view of change.
Just three years ago no one had uttered the term “mobile path to purchase.” Today, those words have the ring of either opportunity or risk, depending on the individual and his or her view of change.
A noted luxury analyst disagreed with a theory espoused by Santo Versace, chairman of Gianni Versace Group, about the three-tier approach to luxury marketing.
Department store chain Neiman Marcus is pushing its holiday offerings to consumers on the iPhone through a new commerce-enabled mobile application.
Luxury marketers are missing valuable opportunities by failing to promote their brands vigorously through the rich-media canvas of online video, according to Forrester Research.
Swarovski is raising the profile of the search for its next brand ambassador via a film contest promoted on the fine jewelry maker’s Facebook fan page.
German automaker Porsche plans to promote its Cayenne SUV’s victory as Motor Trend’s 2011 Sports/Utility of the Year heavily via online advertising efforts.
Today in luxury marketing – Gilt Groupe’s founder shares her secrets;The Gucci ads Jennifer Lopez shot with her kids are said to be imminent; Luxury apps go upmarket.
The luxury sector has rebounded almost completely from the global recession and is recording near-record sales revenues in 2010, according to Bain & Co.