Upscale watchmakers such as Rolex, Louis Vuitton and Cartier are reaching hard-to-engage affluent male consumers through advertising partnerships with Conde Nast’s Golf Digest magazine.
Barneys New York will kick off its national “Have a Foodie Holiday” campaign by placing food-themed window displays at its retail locations in celebration of foodie culture.
In considering the customer-care uses of SMS, it is important to recognize that customers take a holistic view of the companies with which they do business.
Apparel and accessories designer Fendi settled a trademark counterfeiting suit against Burlington Coat Factory Warehouse for a payment of more than $10 million.
Neiman Marcus sold all of the 100 special edition Camaros available in its 2010 Christmas Book catalog within hours after appearing on NBC’s Today Show.
International hotel chain Mandarin Oriental has launched a commerce-enabled iPhone app to help upscale consumers book rooms and plan their travel itineraries.
Italian designer Giorgio Armani is promoting its new eyewear collection with an interactive Web site that lets consumers create their own Armani ads.
Mercedes-Benz USA and Motortrak have partnered to roll out a unified dealership Web site that removes the need for dealers to create their own retail sites.
Today in luxury marketing – Gucci and Stella McCartney go pint size; Now Sparkling: Ralph Lauren’s fine jewelry.
