Published: October 22, 2010
Upscale watchmakers such as Rolex, Louis Vuitton and Cartier are reaching hard-to-engage affluent male consumers through advertising partnerships with Conde Nast’s Golf Digest magazine.
Published: October 22, 2010
Barneys New York will kick off its national “Have a Foodie Holiday” campaign by placing food-themed window displays at its retail locations in celebration of foodie culture.
Published: October 22, 2010
In considering the customer-care uses of SMS, it is important to recognize that customers take a holistic view of the companies with which they do business.
Published: October 21, 2010
Published: October 21, 2010
Apparel and accessories designer Fendi settled a trademark counterfeiting suit against Burlington Coat Factory Warehouse for a payment of more than $10 million.
Published: October 21, 2010
Neiman Marcus sold all of the 100 special edition Camaros available in its 2010 Christmas Book catalog within hours after appearing on NBC’s Today Show.
Published: October 21, 2010
International hotel chain Mandarin Oriental has launched a commerce-enabled iPhone app to help upscale consumers book rooms and plan their travel itineraries.
Published: October 21, 2010
Italian designer Giorgio Armani is promoting its new eyewear collection with an interactive Web site that lets consumers create their own Armani ads.
Published: October 21, 2010
Mercedes-Benz USA and Motortrak have partnered to roll out a unified dealership Web site that removes the need for dealers to create their own retail sites.
Published: October 21, 2010
Today in luxury marketing – Gucci and Stella McCartney go pint size; Now Sparkling: Ralph Lauren’s fine jewelry.