St. Regis doubles luxury hotel portfolio during global slump
St. Regis Hotels & Resorts doubled its global footprint in the past two years in spite of an economic downturn that left many travelers tightfisted with their finances.
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Audi raises brand image, awareness with title sponsorship of athletic charity benefit
Audi of America was the title sponsor of the first Eunice Kennedy Shriver Challenge – a run-walk-and-cycling benefit event hosted by Best Buddies International and Special Olympics.
Gucci extends mobile strategy to iPad
Fashion designer Gucci has extended its mobile application to the iPad to let consumers view content such as high-quality photos and live feeds of fashion shows on the device’s large canvas.
Affluent consumers maintain spending despite slow economy
Few affluent consumers plan to change their spending habits in the future while most others intend to cut back because of the dim economic outlook, according to the American Affluence Research Center.
Versace, BMW and currency wars – News briefs
Today in luxury marketing – 16-year-old Lindsey Wixson stars in Versace’s Vanitas fragrance ads; BMW to collaborate with Peugeot on hybrid system for FWD cars.
My big fat mobile app
As the marketing clock inches closer to Thanksgiving and the holidays, the rush is on to bring out yet another mobile app – which has become almost as ubiquitous as the mobile device itself.
Luxury Daily, Oct. 22, 2010 – Gucci, Burberry dominate luxury fashion sector for Web traffic
Gucci, Burberry dominate luxury fashion sector for Web traffic
Gucci and Burberry have generated more Web site traffic than any other luxury fashion brand surveyed in PM Digital’s latest online trend report.
Boucheron enhances consumer experience with augmented reality initiative
French jewelry house Boucheron is letting consumers find out how the brand’s products look on their hands from the comfort of their homes via a new augmented reality Web experience.
Steuben Glass advertises on iPad in rebranding effort
American home furnishings producer Steuben Glass is advertising in digital women’s lifestyle publication VIVmag’s new iPad application as part of a rebranding initiative.