Neiman Marcus, Hermes and luxury automakers – News briefs
Today in luxury marketing – Neiman Marcus gives fashion bargain hunters a final shot; Banks face big losses after LVMH swoops on Hermes shares.
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Luxury Daily, Oct. 27, 2010 – How Bergdorf Goodman understands the new luxury purchase funnel
How Bergdorf Goodman understands the new luxury purchase funnel
Bergdorf Goodman has adjusted to consumer fragmentation across communication channels by tightly integrating its print, direct mail, online and mobile strategies to push its fall 2010 collections.
David Yurman remodels ecommerce site to offer richer brand experience
Designer David Yurman has remodeled its site, offering consumers a branded ecommerce experience.
Gilt City acquires Bergine.com to accelerate West Coast expansion
Gilt City has acquired Bergine.com to combine two local leaders of luxury services and experiences.
HauteLook enables mobile flash sales via iPhone app
HauteLook.com is letting consumers use their iPhones to buy discounted luxury items from its flash sales with the launch of a new mobile application.
Luxury auto sector thrives as consumer leasing picks up
The luxury auto sector is growing despite tepid market conditions as high-end brands win consumers over with attractive leasing options.
LVHM, Gilt Groupe, Christian Louboutin and BMW – News briefs
Today in luxury marketing – French regulator to examine LVMH swoop on Hermes; The first time Gilt Held a Christian Louboutin Sale, 45,000 women tried to buy the same pair of shoes at once.
How to defend the brand with apps
Whatever the choices marketers make, it is worth noting: Brands are still something to be treasured and controlled.
LVMH stake in Hermès: When will the other shoe drop?
LVMH made a power play with its 17-percent acquisition of Hermès that casts uncertainty on the future of the independently owned French fashion house.