Brands need to adapt to remain competitive: report
Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing.
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Gucci CEO, creative director stepping down
Gucci’s CEO Patrizio di Marco will be leaving his position, effective Jan. 1, after six years at the Italian house, owned by Kering.
YSL Beauté creates bespoke tutorials using Google Glass
French atelier Saint Laurent Paris’ beauty brand YSL Beauté is enhancing product demonstrations at its cosmetic counters with the introduction of Google Glass tutorials.
YSL fetes Paris fragrance’s 30th anniversary with special-edition bottles
French atelier Saint Laurent is reinterpreting its Paris fragrance bottle through a collaboration with glassblowers in Murano, Italy.
Kering announces CEOs for Brioni, Bottega Veneta
Luxury conglomerate Kering is giving the reins of three brands over to new CEOs.
Global digital marketing requires country-specific strategies
NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.
Neiman Marcus brings together fashion photographers to boost September magalog
Department store chain Neiman Marcus is commemorating the 20th anniversary of its “The Art of Fashion” campaign with its September issue of The Book, its print and digital magalog.
The Ritz-Carlton links portfolio together with the power of scent
The Ritz-Carlton is highlighting the signature scents found at its 86 properties to show brand unity and motivate cross-property travels.
Tiffany, handbags, Michael Kors and BMW – News briefs
Today in luxury marketing – Could Tiffany lose its famous blue?; Upending expectations about the hottest handbag brands; Michael Kors aims its retail mojo at men; New models and China sales help BMW top profit forecast.
FashionLoyal app builds allegiance between brands and consumers
The FashionLoyal application is being released on the Apple iTunes Store for fashion enthusiasts to become better involved with their favorite apparel brands.