Mercedes and BMW both top a list from research firm iSeeCars that shows consumers resell these brands’ vehicles within under a year the most, but its reasoning bodes well for the manufacturers instead of being damaging.
Today in luxury marketing – Chloé readies for accessories renewal under Natacha Ramsay-Levi; Deciphering Google searches seen as luxury investors’ must-have; China’s Chery files trademark complaint against Mercedes over green car brand; Luxury buildings push elevators to new heights.
German automaker Mercedes-Benz is continuing its mission to align its brand with fashion, even after ending its New York Fashion Week sponsorship, with a new collective that taps a range of talented names for the sake of art.
German automaker Mercedes-Benz is putting a new spin on cliché advice with its “Grow Up” campaign that features five of its vehicles in five different narratives.
Today in luxury marketing – Beauty gains another billion; Super Bowl LI boosts luxury market in Houston; Mercedes jumps out to big early lead over BMW, Lexus; Swatch CEO Nick Hayek sees Swiss watch turnaround in 2017.
German automaker Mercedes-Benz is finding a way to stay relevant with consumers who do not feel the need to own their own vehicles by partnering with sharing service car2go for a fleet of rental cars.
Today in luxury marketing – Luxury houses back in vogue as sales recover; Out from the closet: Bergdorf unfurls Linda Fargo’s fashion obsessions; Safilo CEO says can weather potential LVMH loss; Mercedes redesign starts new lap with shark-tooth hatchback.
German automaker Mercedes-Benz is getting a head start on Super Bowl LI promotion and getting consumers excited for the premiere by teasing its television spot on social media.
Luxury Daily’s live news from Jan. 9 – Carolina Herrera, Oscar de la Renta settle case before court date; Yoox Net-A-Porter aligns with Bocconi on digital fashion coursework; Sotheby’s taps executive to oversee all luxury categories; Mercedes showcases new corporate strategy at CES.
German automaker Mercedes-Benz is aiming to make driving safer, more entertaining and simpler with technology revealed this past week.
