Luxury Daily, June 14, 2013 – Dior broaches fall collection with commercials, social media
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Luxury Daily, June 13, 2013 – Burberry engages consumers in branded peer-to-peer communication via Google
Luxury Daily, June 12, 2013 – 63pc of ultra-affluent consumers find newspaper advertising most effective: report
Luxury Daily, June 11, 2013 – Hugo Boss to reach young, American consumers with Jason Wu appointment
Luxury Daily, June 10, 2013 – LVMH’s new lawsuit for Hermès means reputations at stake
Clive Christian, Chopard target Bentley owners in automaker’s spring magazine
Clive Christian, Chopard, Y.Co Yachts, Ulysse Nardin, Breitling, St. Regis and other luxury advertisers are targeting Bentley owners and enthusiasts in the spring issue of the automaker’s North American magazine.
Top 10 luxury branding efforts of Q1
Luxury marketers embraced the New Year by reasserting their status in the industry or making a new name for their brand.
Luxury Daily, March 7, 2013 – Barneys to streamline luxe branding efforts via Co-op step-back
Bentley boosts lifestyle buy via fragrance launch
British automaker Bentley Motors is boosting its lifestyle angle with a new fragrance collection for affluent auto enthusiasts.
Chanel, Patek Philippe tap March/April Veranda for timepiece push
Luxury jewelry advertisers along with high-end home brands are targeting readers of Veranda’s March/April issue, which saw a 4.29 percent increase in ad pages since the year-ago period.