Italian luxury sees 16pc growth in value: BrandZ
Fashion house Gucci is Italy’s most valuable brand, while Fendi and Bottega Veneta are among those experiencing the fastest growth in value, according to BrandZ.
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Luxury brands offer emotive campaigns ahead of Mother’s Day
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
Should luxury brands sell on Amazon?
Despite being the dominant force in ecommerce, technology powerhouse Amazon has not been able to convince most luxury labels to join its marketplace for a host of reasons.
Kenzo’s creative director departs after short stint
French fashion label Kenzo is going in a new direction, as Felipe Oliveira Baptista is set to depart the LVMH-owned house after two years as creative director.
Luxury Daily, April 26, 2021 – Why DTC brands are rethinking retail
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Ecommerce marketplaces must fight fake goods to build trust
Now that ecommerce marketplaces and social media platforms are critical sources for goods and services, brands must protect themselves and their consumers from online fraudulent behavior.
This Earth Day, brands continue to go green
Luxury brands across multiple sectors are highlighting their environmentally-friendly options and sustainability practices on Earth Day while illustrating how their efforts span past the confines of a single day.
Rolex, Ferrari among top 10 most reputable global companies
Almost one in five of the top 100 globally reputable companies are luxury brands, as the COVID-19 pandemic illustrates that unexpected events and tense issues can be sources of opportunity.
Luxury Daily, April 9, 2021 – Luxury brands tee off with golf’s best at Masters
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Luxury needs authentication and authenticity to fight counterfeit goods
With the proliferation of counterfeit luxury goods, high-end brands will need to emphasize craftsmanship and service while leveraging technology to combat this expensive and widespread problem.