Gossip Girl revival is luxury’s new gateway to Gen Z
With the premiere of HBO Max’s Gossip Girl reboot, established and emerging luxury brands have a new avenue for reaching the next generation of consumers.
With the premiere of HBO Max’s Gossip Girl reboot, established and emerging luxury brands have a new avenue for reaching the next generation of consumers.
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Luxury needs marketing, advertising, packaging, PR and more. Art needs nothing.
Understanding the contemporary Chinese consumer is key to being prepared for the future, but luxury cannot forget its roots, argues Moncler CEO Remo Ruffini.
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Fashion, which is already based on passion, desire and fascination, has plenty of crossover with the nefarious.
Amazon blocked more than 6 million suspicious attempts to create selling accounts before a single item was listed for sale in 2020, according to a new report from the tech giant.
Fashion house Gucci is Italy’s most valuable brand, while Fendi and Bottega Veneta are among those experiencing the fastest growth in value, according to BrandZ.
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.