French apparel and accessories brand Christian Dior is keeping the focus on children while actively targeting parents’ wallets with a new video campaign for its autumn/winter 2017-2018 Baby Dior collection.
Luxury Daily’s live news from May 23 – LVMH files Dior offer with AMF; St. Regis responds to rise in Chinese tourism with Shanghai debut; Estée Lauder leadership restructuring names new La Mer general manager; London luxury goes on botanical safari; Fendi commissions sculpture to celebrate Roman heritage.
Luxury conglomerate Moët Hennessy Louis Vuitton has filed a public offer for Christian Dior as part of its takeover of the brand.
French fashion house Christian Dior is introducing consumers to its fall 2017 collection with assistance from la fille Américaine.
Couture house Christian Dior is working with the Musée International de la Parfumerie in Grasse, France to trace the legacy of its eponymous founder through scent.
Parisian fashion powerhouse Christian Dior is being harshly criticized on social media for its appointment of Chinese actress Yang Ying, aka Angelababy, as its first brand ambassador in China.
Luxury Daily’s live news from May 1 – Gucci taps millennial trio to market first Alessandro Michele-designed scent; Bergdorf Goodman opens up fashion director’s closet via shop in shop; Dior gives children’s apparel an attitude in cheeky series; Land Rover book pays homage to discontinued Defender; Crystal leverages virtual reality for pre-booking immersion.
French fashion house Christian Dior is lending a rebellious flair to its Baby Dior children’s wear collection with the help of two rambunctious siblings.
Italian eyewear manufacturer Safilo will enter the Iranian market through an exclusive distribution partnership with Noor Gostaran Azin Aryan.
Luxury Daily’s live news from April 26 – Dior’s 70th anniversary celebrated with elaborate exhibit; Fendi emphasizes all things fur in Japan store openings; Kering’s luxury activities soar in Q1 2017 thanks to Gucci; LVMH debuts ecommerce, experiential content site for Moët Hennessy spirit; IKEA responds to Balenciaga’s Arena tote in comical advert; Harry Winston shutters New York flagship for remodeling.
