CRM techniques are prerequisite for luxury brands: expert
Due to the very nature of their business, luxury brands that are not leveraging customer relationship techniques are placing their companies at risk, according to a CRM expert.
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Alexander McQueen, Bugatti and BMW – News briefs
Today in luxury marketing – The fashion statement: Hells Angels vs. Alexander McQueen; World’s fastest car Bugatti Veyron launched in India.
How to market your mobile application to No. 1
Have you ever wondered what it takes to have the No. 1 lifestyle app in Apple’s App Store? What if I told you for $4,255 – and $7,310, respectively – your app could be in that No. 1 slot within 24 hours?
Luxury Daily Summit
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Luxury Daily, Oct. 28, 2010 – Can QR codes overcome offline media limitations for luxury brands?
Can QR codes overcome offline media limitations for luxury brands?
Luxury brands need to incorporate QR codes into traditional marketing and advertising efforts to make them more trackable while connecting consumers to interactive experiences.
Rue La La claims 13pc of revenue comes through mcommerce
NEW YORK – Flash-sale site Rue La La now drives 13 percent of its revenue through mobile channels since debuting several applications and a mobile-optimized Web site in the past two years.
Luxury market faces spending drought through 2020: Unity Marketing
NEW YORK – The tough economy has permanently reined in the purchasing habits of many affluent consumers and upscale brands should expect conservative spending until Generation Y enters the luxury market in 2020.
Cachet LA launches online concierge service for affluent male travelers
Ecommerce destination Cachet LA launched this week to offer affluent men traveling to Los Angeles access to high-profile events, restaurants, hotels and a 24/7 concierge service.
Jaguar promotes XF sedan via black-tie charity event
British automaker Jaguar is sponsoring the 19th annual Ringside for Mercy’s Sake black-tie event, featuring a boxing showcase and luxury auction in support of Chicago’s Mercy Home for Boys and Girls.