Mercedes-Benz boosts awareness of museum via mobile app
Mercedes-Benz has launched a mobile application to promote its official museum in Stuttgart, Germany and worldwide vintage car service.
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Shiseido’s Cle de Peau Beaute signs new face for brand advocacy
Cle de Peau Beaute has announced that actress Amanda Seyfried is the new spokeswoman and face of the brand.
A blueprint for luxury brands to go mobile
With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.
PPR, LVMH, Hermes and Facebook – News briefs
Today in luxury marketing – PPR third-quarter sales beat estimates on Asian demand for luxury goods; LVMH used equity swaps on Hermes; Search is still king, but less so with young adult Facebook users.
How location-based advertising is not just where you are standing
How often have we heard of someone walking by a Starbucks and receiving a coupon for $1 off of their next coffee? But if that same person just drank a cup of coffee from around the corner? Or had never bought a cup of coffee in her life?
Luxury Daily, Oct. 29, 2010 – Audi protects brand image with tailored dealership marketing
Audi protects brand image with tailored dealership marketing
German automaker Audi has empowered its national network of dealerships to coordinate tailored promotional initiatives while protecting its brand equity through the use of an online marketing resource database.
Gucci launches special edition watch, jewelry collection with Recording Academy
Gucci has partnered with the Recording Academy to roll out its Grammy Watch and Jewelry Collection based on the designer’s digital timepieces and dog-tag offerings.
Porsche, Jaguar to launch new models against Hollywood backdrop
European automakers Porsche and Jaguar are among the high-end brands parlaying the glitz of Hollywood to boost vehicle debuts at the Los Angeles Auto Show next month.
Valentino mobilizes runway experience for fall/winter collection
Italian fashion house Valentino is promoting its fall/winter collection of apparel and accessories and raising the visibility of recent fashion shows with an application for the iPad.