New York Philharmonic aims to raise profile with Musical Suppers Series
The New York Philharmonic is looking to raise its profile as a premier cultural experience with the launch of its 2010–2011 Musical Suppers series.
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Stella McCartney pushes online, mobile sales for new children’s line
Designer Stella McCartney has placed a dedicated Web site and mobile application at the center of the sale strategy for its new Stella McCartney Kids line of children’s wear.
Hermes, LVMH, Lexus and Alexander McQueen – News briefs
Today in luxury marketing – Hermes chiefs warn off Arnault, LVMH; Toyota’s Lexus widens luxury sales lead over Mercedes, BMW; McQueen settles with Hell’s Angels.
How about lowering the price of leasing a short code?
Lower prices may encourage more brands to lease common short codes for SMS-based marketing programs. Are the wireless carriers on board?
Neiman Marcus drives social shopping with holiday wish lists
Department store chain Neiman Marcus is promoting its gift options and encouraging consumers to share their holiday wish lists through a social media initiative on its Web site.
Luxury Daily, Nov. 3, 2010 – Neiman Marcus drives social shopping with holiday wish lists
Bluefly cements mobile strategy with mcommerce site launch
Online retailer Bluefly.com has extended the reach of its mobile sales strategy with the addition of a smartphone-optimized, commerce-enabled Web site.
Luxury brands should use SEM to push Free Shipping Day offers
Luxury retailers participating in Free Shipping Day on Dec. 17 should focus their search engine marketing strategy on boosting visibility and awareness of their shipping offers, according to research by Marin Software.
Gucci, Alfa Romeo and search engine marketing – News briefs
Today in luxury marketing – Gucci celebrates La Dolce Vita; Alfa Romeo unveils We Are Giulietta photo-mosaic; Online ads and search results leave lasting impressions, even if consumers do not click.
Last-minute holiday mobile marketing tips
Approach your holiday mobile marketing campaign the way you would plan to host a holiday dinner.