What is the growth trajectory for mobile advertising?
Clearly, while the growth in mobile advertising is impressive, the mobile ad market in the U.S. remains immature and modest in size.
Clearly, while the growth in mobile advertising is impressive, the mobile ad market in the U.S. remains immature and modest in size.
Net-A-Porter is reaching out to a distinct segment of consumers with the appearance of its Party Boutique within its digital magazine.
St. Regis Hotels & Resorts is taking the concept of bespoke guest experiences a step further with the launch of its Aficionado program.
This holiday season, Fairmont Hotels & Resorts will donate $5 for every gift card sold to Mission Blue to increase awareness of the ocean crisis.
Today in luxury marketing – Lexus leads luxury car sales over Mercedes; Neiman Marcus Inc. plans to amend its existing credit facility.
You are happily browsing the Web on your sleek new smartphone when you land on a page that is so ill-suited to mobile viewing – so clunky, so inelegant, so frustratingly inoperable – that it completely destroys the mobile experience.
Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications, according to FitForCommerce.
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.