What is the growth trajectory for mobile advertising?
Clearly, while the growth in mobile advertising is impressive, the mobile ad market in the U.S. remains immature and modest in size.
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Luxury Daily, Nov. 5, 2010 – Net-A-Porter targets party-goers in new online, mobile segmented push
Net-A-Porter targets party-goers in new online, mobile segmented push
Net-A-Porter is reaching out to a distinct segment of consumers with the appearance of its Party Boutique within its digital magazine.
St. Regis woos experience-seeking customers with Aficionado program
St. Regis Hotels & Resorts is taking the concept of bespoke guest experiences a step further with the launch of its Aficionado program.
Fairmont supports environmental causes via holiday gift cards
This holiday season, Fairmont Hotels & Resorts will donate $5 for every gift card sold to Mission Blue to increase awareness of the ocean crisis.
Lexus, Neiman Marcus Inc. – News briefs
Today in luxury marketing – Lexus leads luxury car sales over Mercedes; Neiman Marcus Inc. plans to amend its existing credit facility.
5 keys to the perfect mobile site
You are happily browsing the Web on your sleek new smartphone when you land on a page that is so ill-suited to mobile viewing – so clunky, so inelegant, so frustratingly inoperable – that it completely destroys the mobile experience.
Luxury Daily, Nov. 4, 2010 – One out of five upscale retailers offer mobile shopping
One out of five upscale retailers offer mobile shopping
Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications, according to FitForCommerce.
How luxury brands can move the needle with social marketing
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.