Alexander Wang deepens brand experience via upcoming relaunch of its ecommerce site
Alexander Wang is one luxury brand among many recently to relaunch its ecommerce Web site, enhancing its branded experience and driving online sales growth.
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BMW, LVMH and Salvatore Ferragamo – News briefs
Today in luxury marketing – BMW to make electric cars pure luxury; Master of the brand: Bernard Arnault; Heritage luxury: past becomes the future; Luxury designers launch 3D glasses for the holiday season.
Defending the integrity of luxury research
Unity Marketing’s Pam Danziger has recently criticized the new research and conclusions about the luxury and affluent markets published by Bain & Co. and the American Affluence Research Center.
5 considerations for retailers to deploy mobile POS systems
Mobile point-of-sale is a hot topic in retail, especially now that it is not just Apple stores that have effective tools enabling them to complete transactions on the shop floor.
Luxury Daily, Nov. 8, 2010 – How luxury brands can tap the blogospheres growing influence
How luxury brands can tap the blogosphere’s growing influence
Luxury brands need to be more proactive in cultivating a presence in blogs that have assumed a more central role in the cultural discourse, according to several media experts.
Range Rover marks one millionth vehicle milestone with charity donation
Land Rover celebrates the creation of its one millionth vehicle, a Range Rover Autobiography that the luxury automaker will donate to British charity Help for Heroes.
Mobile social games a natural fit for upscale brands: Appssavvy exec
Luxury brands should find ways to leverage mobile location-based services to create deep brand engagement and drive sales, according to an appssavvy executive.
Lugano Diamonds relaunches Web site to drive in-store sales
Lugano Diamonds has re-launched its Web site to make the interface easier to navigate for consumers, inviting them to visit its grand salon showroom in Newport Beach, CA.
Neiman Marcus, Hermes, Vera Wang and Nielsen – News briefs
Today in luxury marketing – Neiman Marcus joins borrowers tapping rally to extend loans at higher rate; Hermes needs to style media defense to unsaddle LVMH; Nielsen admits undercounting Web traffic.