Published: November 10, 2010
Fashion designer Tory Burch and the Trump Hotel Collection have partnered to launch a multichannel promotional campaign that will let both brands bolster their customer relationship marketing efforts.
Published: November 10, 2010
Published: November 10, 2010
Department store chain Barneys New York is extending its sales strategy to the mobile space with a new commerce-enabled, smartphone-optimized Web site.
Published: November 10, 2010
Direct messaging such as personal phone calls and social media tactics are effective for targeting consumers with incomes higher than $500,000 and should play a role in holiday strategies, according to research from AgencySacks.
Published: November 10, 2010
A senior executive at Epsilon, the nation’s leading email marketing and interactive services firm, has said that mobile and social media are an ideal fit for luxury brands.
Published: November 10, 2010
Today in luxury marketing – Hermes raises outlook for year; Green luxury? Mercedes-Benz to offer four cylinders in top-line S-Class.
Published: November 10, 2010
Back when touch-screen technology first came on the scene, it was hard to get past the sheer “cool” factor, and just how much fun it was to touch a screen and make a computer or MP3 player do whatever we wanted it to do with a single stroke of the finger.
Published: November 9, 2010
German fashion house Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
Published: November 9, 2010
Published: November 9, 2010
Ecommerce destination HauteLook has followed the Gilt Groupe precedent by launching its own flash-sale travel program, Getaways.