Dior sponsors W magazine’s online Fashion on Film experience
French fashion house Christian Dior has partnered with Conde Nast’s W for a sponsorship of the magazine’s online interactive Fashion on Film festival.
French fashion house Christian Dior has partnered with Conde Nast’s W for a sponsorship of the magazine’s online interactive Fashion on Film festival.
Top-notch brands such as Tiffany & Co. and Estee Lauder are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.
Today in luxury marketing – Monopoly by Marc Jacobs; Givenchy sues BCBG for knocking off their handbags; Fashion designer Rachel Roy leverages mobile bar codes.
As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.
Online flash-sale brand Gilt Groupe is marking its third anniversary with a set of major sales and promotions geared to driving traffic and revenue on Cyber Monday.
Louis Vuitton teamed up with Rolling Stones frontliner Keith Richards for the second time to promote the rock star’s autobiography, “Life.”
Connecting with the growing body of affluent multicultural consumers in the United States means gaining insight into the ways they engage with mobile and social media, per agency executives.
Well-heeled consumers consider leisure experiences and travel destinations more valuable than luxury goods or services in today’s economy, an executive at Luxury Institute said.
Today in luxury marketing – LVMH defends its investment in Hermes; Ralph Lauren to transform London’s Bond Street using 4D technology; Lagerfeld says fashion more interesting in tough times.