Dior sponsors W magazine’s online Fashion on Film experience
French fashion house Christian Dior has partnered with Conde Nast’s W for a sponsorship of the magazine’s online interactive Fashion on Film festival.
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Estee Lauder, Tiffany & Co. ads prove iPad is canvas for engagement
Top-notch brands such as Tiffany & Co. and Estee Lauder are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.
Marc Jacobs, Givenchy and mobile bar codes – News briefs
Today in luxury marketing – Monopoly by Marc Jacobs; Givenchy sues BCBG for knocking off their handbags; Fashion designer Rachel Roy leverages mobile bar codes.
What should the mobile database record?
As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.
Gilt Groupe marks third year with Cyber Monday blitz
Online flash-sale brand Gilt Groupe is marking its third anniversary with a set of major sales and promotions geared to driving traffic and revenue on Cyber Monday.
Luxury Daily, Nov. 11, 2010 – Gilt Groupe marks third year with Cyber Monday blitz
Louis Vuitton partners with rock star Keith Richards to extend Journeys campaign
Louis Vuitton teamed up with Rolling Stones frontliner Keith Richards for the second time to promote the rock star’s autobiography, “Life.”
Mobile, social media essential for targeting multicultural luxury consumers: agency execs
Connecting with the growing body of affluent multicultural consumers in the United States means gaining insight into the ways they engage with mobile and social media, per agency executives.
Demand for luxury travel and hospitality on the rise: study
Well-heeled consumers consider leisure experiences and travel destinations more valuable than luxury goods or services in today’s economy, an executive at Luxury Institute said.
LVMH, Ralph Lauren and Karl Lagerfeld – News briefs
Today in luxury marketing – LVMH defends its investment in Hermes; Ralph Lauren to transform London’s Bond Street using 4D technology; Lagerfeld says fashion more interesting in tough times.